Strategic Brand Management: Building, Measuring, And Managing Brand Equity (Hardcover) : Author: Keller, Kevin Lane. Number of Pages: 788. Published On: 2002/09/01. Language: ENGLISH
The New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term (Paperback) : Author: Kapferer, Jean-Noel. Number of Pages: 497. Published On: 2004/10/01. Language: ENGLISH
The Employer Brand: Bringing The Best Of Brand Management To People At Work (Hardcover) : Author: Barrow, Simon/ Moseley, Richard. Number of Pages: 214. Published On: 2005/11/30. Language: ENGLISH
Harvard Business Review On Brand Management (Harvard Business Review Paperback Series) (Paperback) : Author: Joachimsthaler, Erich/ Aaker, David A. / Quelch, John/ Kenny, David/ Vishwanath, Vijay/ Jonathan, Ma...
Brand Leadership: Building Assets In The Information Society (Hardcover) : An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General El...
The New Global Brands: Managing Non-Government Organizations In The 21st Century (Hardcover) : Author: Quelch, John A. / Laidler-Kylander, Nathalie. Number of Pages: 324. Published On: 2005/02/03. Langua...
Culture And Consumption II: Markets, Meaning, And Brand Management (Paperback) : Author: McCracken, Grant. Number of Pages: 226. Published On: 2005/07/30. Language: ENGLISH
Publisher 2007 Upgrade : Microsoft Office Publisher 2007 helps you create, personalize, and share a wide range of publications and ma...
Publisher 2007 : Microsoft Office Publisher 2007 helps you create, personalize, and share a wide range of publications and ma...
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